BikeSnob, as he is prone to, nailed this one in a recent post. And, yes, I don’t even try to be current. I just talk about what everyone else is already talking about.
Since the invention of moving pictures, only pornographers and the Nazis have documented their endeavors on camera more assiduously than the “bike culture,” for whom no bike-related exploit is too mundane to commit to video.
See Warming the Cockles: Living, Breathing, Shopping.
That’s his set-up pitch. He’s just getting started. Go read his post. Or, cut to the chase, and watch the video he’s working up towards in that piece now. You are sure to weep tears of joy. I want to hug a cement truck after watching this. This could be the high water mark in fixed gear culture. Year from now we’ll look back at this and say, yep, that’s right about where it turned.
The video in question can also be viewed at specialized.com (they underwrite this drivel). As an added bonus, you can read the actual words someone actually wrote (on purpose) to describe the project:
PEDALING: NYC is a host-driven and character based webseries. Each episode ranges from 3-6 minutes in length highlighting the best and most eclectic riding in the area and culminating in an informative and engaging lifestyle activity.
Equipped with only two wheels and a love of communing, social-savvy hosts embark on culinary bike tours throughout the New York City metropolitan area – exploring each unique neighborhood’s vibrant characters, scenic destinations, and memorable rides.
They are totally serious about this. They’ve got five more episodes cued up for release over the next four weeks. You can see it here: pedaling.tv. Will this put more people on bikes? Will this increase bicycle awareness? Will this force people who currently ride bikes to saw them in half and buy Chevy pickup trucks?
I don’t really have much to add that hasn’t already been said better by BikeSnob (hey, the cat can write). But, I did notice the “cyclists” in the vid went for the $9.99 six pack to accompany their utterly ridiculous pizza project. I know cyclists. I know pros. Sure, I carried the raincoats, but I was there. Pros don’t go for the ten dollar sixpack, Pros go for the ten dollar 18 pack.
Look, it’s not about hanging out in the cheese room, or whatever these cats are into inhaling at twenty minutes after four on the regular. It’s about getting as many calories out of a dollar bill as possible. I’m talking about .99 cent grimy, glazed honey buns that sweat lardy goodness under cellophane wrappers. Big ass .79 cent cups of cola out of a fountain in a paper cup, balanced on the handlebar as you ride nine miles into a headwind trying to beat the rain. Cheap ass two dollar Mexican burritos from a drive through window. Domestic beer in the can. Sleeping on floors. Scrounging for gas money. Riding really shitty training wheels all winter long.
Whole Foods? Who the fuck can afford to shop at Whole Foods? Some assclown with a trust fund? I’m talking about Circle K, Flying J, Family Dollar Store, Albertson’s, Fry’s, Basha’s, Guerro Canelo, the Tap Room, Chez Lounge. You picking up what I’m putting down?
I have no idea who these people are in the film. I don’t know what they do. I don’t know where they live. But, if that’s keeping it real, I no longer know what fucking planet I’m on.by