A while back, our friends at Superissimo turned us on to this great web site called cyclocosm.com. Where this guy named Cosmo does weekly commentary on everything that happens in the road cycling universe. It’s like Sportscenter meets the Colbert Report, but for bike geeks. It’s brilliant.
I was looking for a way to show off our new t-shirt and Cosmo just happens to take t-shirt sponsors for every episode. I sent one over and he asked what he should say about us. I asked the crew about it and everyone said “just do a shot”. Simple enough.