I’m sure that most of you have heard the news by now. The grandaddy of all high performance mountain bike components, Shimano XTR, has gone electric. I don’t really know how I should feel about this. The inner bike geek in me says “whoa, that’s pretty cool”. But what I really am is a cheap dirtbag that is super hard on equipment who says out loud “Oh come the fuck on! Really?” What’s next? Are we going to start putting batteries in our shocks again? Oh, never mind.
Other than the battery kinda looking like a vibrator, it all appears to be pretty well designed. It would seem that they may have worked out a few of the kinks already via the road electric group. But I have said it before, and I will say it again: There isn’t enough beer in the world that can smooth out your mechanic having to use a soldering iron to fix your shifting.
I have been chatting all morning with bike industry friends about this new group and the opinions have been mixed. Some think it is the best shit ever or that it will be great for pro racers who don’t have to pay for it. Others say it is the perfect “must have” item for pathletes and weekend warriors everywhere. My bike shop friends all seem to be dreading the potential headaches, irate customers, and warranty claims that they will be inundated with in the near future. Our old friend dan fired off an awesome email that I thought was worth sharing, and I will leave it at that:
well, that’s it.
it’s all over.
this is proof there is nothing left to innovate, expand, or grow in the market. the engineers have done all they can do. for the last few years, marketing strategy has been the innovator, not the true artists of metal, physics, and engineering. failure rates are planned and factored into the price. they know you tards are going to smash it, and they are ready and waiting to cash your checks. then they will bask in the glory of the free social media advertizing by all you idiots while watching SRAM rush to production with yet another attempt at not falling to the way side of the latest fishing reel.
adding more gears and simpler shifter can no longer make a difference in the typical rider. now it is up to you.
stop leaning on the crutch of useless technology. instead of dropping buckets of money on plastic shit so your ego can inflate your little penis, go out and get a rigid single speed made of steel, one that weighs more than your carbon F1-spaceshuttle-enduro-bro-machine-status symbol, take it to your favorite trails, and learn how to ride a fucking bike.