Home » In the end, SRAM moves on.

In the end, SRAM moves on.

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Looks like I missed a few things over the last couple of days. I blame it on a) weddings b) alcohol and c) McCall, Idaho.

In that order.

From: Nat
Subject: sram – saunier duval
On Sram’s website

“In the end, SRAM moves on. We’ll weather the storm and continue to support the other teams that we sponsor. To you that support us, just know that we’re committed to fair play.”
theroaddiaries.com/?p=110

The other ‘fair play’ teams which they support would be Astana, eh? Isn’t that the only team dirtier then Saunier?

It does make one wonder… They should just sponsor drunkcyclist. We like beer. That’s about the long and short of it.

We break doors off the hinges.

This is the entire post from SRAM:

SRAM moves on…
Posted: davidz
July 17, 2008 at 4:41 pm

Wow. So today we all heard it at the same time. Ricco is out. We woke up shocked and in a complete state of utter disbelief. Two years ago, when we hooked up with the Scott boys and sponsored the team, we were excited to get our stuff on the pro’s bikes. We were excited to get our stuff “ProTour proven.” We were excited to go to the Tour de France.

We’re extremely disappointed that a team that we sponsor would have athletes that act with such disregard for the rules and regulations. At SRAM, we have a zero-tolerance policy when it comes to illegal behavior in the sponsorship game. We do not take lightly the actions of those that discredit the sport. We take pride in our products and our brand’s image and want to make sure that everyone knows what we stand for. We’ll all learn more in the next 24 hours, but until then, we will stop supporting this team and its athletes.

At the end of the day, sponsors like ourselves and Scott bikes, have lost a lot in this game. We have invested thousands of dollars, hundreds of hours working on bikes, and countless numbers of spare parts to support the team. We lose the ads that we ran in the magazines, we lose the pictures that appear on our websites, and we lose the imagery that we use in our brochures. I don’t think I’ll be wearing my coveted Saunier Duval jersey anymore at my local group ride.

In the end, SRAM moves on. We’ll weather the storm and continue to support the other teams that we sponsor. To you that support us, just know that we’re committed to fair play. We’re committed to great products that make your riding experience better.

I wish ’em luck. They might just need it. Two teams rep’n their wares. One is done and the other is turning heads for all the wrong reasons.

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About big jonny

The man, the legend. The guy who started it all back in the Year of Our Lord Beer, 2000, with a couple of pages worth of idiotic ranting hardcoded on some random porn site that would host anything you uploaded, a book called HTML for Dummies (which was completely appropriate), a bad attitude (which hasn’t much changed), and a Dell desktop running Win95 with 64 mgs of ram and a six gig hard drive. Those were the days. Then he went to law school. Go figure. Flagstaff, Arizona, USA

4 Replies to “In the end, SRAM moves on.”

  1. I can just hear it.

    “Yo H-ball? You got that no-tolerance boiler-plate? We might need it…”

    Yadda fugg’n Yadda. Damn dopers.

  2. Didn’t every other doper ever caught ride Campy and Shimano? Don’t recall either of those companies making a public statement, or having to defend what team they sponsor.