Can you draw a straight line from the motorsports foray to this? I’m going with “yes”.
Dorel Industries has bought Cannondale Bicycle Corporation, the corporation announced Monday.
Dorel (www.dorel.com), headquartered in Montréal, owns Pacific Cycles, the parent company of Schwinn, GT and Mongoose. The purchase is reported as an all-cash transaction valued between $190 million and $200 million. Source: velonews.com
Are we about to see Cannondale in big box stores?
As a result of the acquisition, Dorel’s recreational/leisure segment, which includes Pacific Cycles, InStep, Playsafe and Roadmaster, will be split into two separate divisions. The Cannondale Sports Group, which will target the independent bicycle dealer and be separate from the mass-market line, will include Cannondale, Sugoi, GT and the company’s other premium bicycle brands, presumably Schwinn and Mongoose.
You got that? Cannondale Sports Group (CSG) will be in independent bicycle dealers (IBD). And Cannondale (C) will be right up there with Schwinn and Mongoose in the “mass market line” (SHIT).
Oh, such fun.by